Not all home sales are created equal. Some homeowners want to find just the right buyer, so they take their time to prepare the house and gather offers. Some are interested in getting the highest price possible, so they price accordingly and are more reluctant to negotiate.
Others, however, need to figure out how to sell a house fast. If you fall into this category, your priorities and strategies will be different.
How to Sell a House Fast
If your goal is to sell as quickly as possible, you need to catch the attention of buyers and entice them to make offers without a lot of deliberation. Here are some ideas for getting that to happen.
1. Stage Like a Professional
Sellers usually know that it's important to deep-clean, update features, and slap on a fresh coat of paint if they want to attract high-paying buyers. But if your priority is learning how to sell your house fast, you'll want to go the next step into home staging.
If cleaning and repairing is like taking a shower and shaving before a big night out, staging is the makeup and some tasteful jewelry. Your house was nice before, but after staging, it's an absolute must-have.
How the Pros Do It
Real estate agents tend to encourage sellers to hire professional stagers if possible, since they know all the tricks of the trade that can help your home stand out. They can cost between $500 and $5,000, but if that's outside of your budget, here are a few things you can do by yourself:
• Put out bowls of colorful fruit in the kitchen
• Minimize furnishings and arrange them for visual appeal
• Create spa baskets in bathrooms for a luxurious effect
• Add potted flowers and plants to outdoor decks, porches, and patios
These techniques give the property that extra touch and, hopefully, encourages buyers to act before someone else snatches it up.
Concealing the Evidence
Staging isn't just about adding things. You also need to get rid of or store any old and ratty furnishings as well as any personal items like family photos. Buyers want to see themselves and their families in a home, and evidence of your household's daily life can get in the way.
Photograph the Result
Once the staging is done, take plenty of photos. High-quality images are often the most influential factor in attracting buyers online, which is where most of today's buyers start to look for new properties.
You can do the photography yourself, as long as you have a camera that is at least a five-megapixel model and can make the lighting look bright and appealing. If you're not much of a photographer, consider hiring a professional.
2. Price it competitively
A home that is overpriced or underpriced can be a deal breaker no matter how good the property looks, but a well-priced property can entice buyers even if it isn't perfect. If you're figuring out how to sell your home quickly, listing price should be one of the first things you consider.
The best way to figure out the right price is to work with a good real estate agent. He or she will help you to consider such factors as:
• the house's age
• value of updates or additions
• total square footage
• the recent selling price of comparable homes nearby
Today's buyers do their research. No matter how much you need the money, don't price your home above average, or they'll know it. It tends to be a better idea to price on the low end, because then you could get several buyers willing to outbid each other.
3. Offer incentives
Buyers usually have plenty of listings to choose from, so make yours stand out. Start by thinking about financial incentives, such as:
• paying the buyer's property taxes for two years
• covering all closing costs
• gifting the buyer with cleaning services for a year
• pre-paying insurance for a year
Don't be afraid to think outside the box. A free weekend at a family or friend's beach house, complimentary packing help, or a guided tour of local attractions can all catch the attention of a buyer and add minimal to no additional cost for you as the seller.
4. Get the Media Involved
Does your home have an interesting history? Are there unique architectural features? Is your interior design particularly on-trend or unique?
Real estate stories have an audience, and there are probably writers out there looking for a story like yours. Make sure your home looks its best, take some professional high-resolution photos, and then go shopping for takers.
Choose the Right Audience
When making queries, you'll want to choose publications that are a good match. Contact local newspapers and newsletter publishers as well as larger real estate, home improvement, or home décor magazines.
5. Sell your home... without moving!
Any of these techniques can help you to fast-track a traditional sale, but sometimes even that isn't fast enough. Or it might be too quick if, after you figure out how to sell your property fast, you have to figure out where to live and how to move there.
EasyKnock solves both problems through its flagship Sell and Stay program. It's the only program in the country that buys your property, thus giving you access to your equity, while allowing you to stay in place as a tenant.
How It Works
The application process is easy. After you fill out a simple qualification form, a team member will work with you to draw up a contract with all of the financial terms in place.
EasyKnock then facilitates the sale and lease so that you sign the closing papers within 21 days. You get your equity faster than you would through a traditional buyer, and you don't have to uproot your household.
Start the Process Today
The sooner you get the purchase and lease process started, the sooner you can liquidate your equity. Call an EasyKnock representative today and learn how to sell a home fast without having to leave it.