Expand Your Broker Tool Box; Separate Yourself from the Big Banks

Tom BurchnellReviewed by

Stagnation kills businesses. Offering customers new and better products is necessary for consistent forward movement. Despite the lending industry being rather limited as far as products go, there are options that have gone unnoticed that can ultimately be used to expand your broker tool box and give yourself an edge over top banks.

Changes for Current Products Leave a Hole in Market

The reverse mortgage market changed a great deal due to changes put into place in 2017, leaving many seniors who would have looked to the HECM program to tap their home equity floundering and unable to utilize  reverse mortgages.

Increased upfront mortgage insurance premiums is the primary reason reverse mortgage costs are prohibitive for seniors on a budget. Additionally, the lowered interest rate floor imposed with the new regulations mean that the reverse mortgage market has gotten more competitive for lenders, with potential borrowers now expecting interest rates closer to that of traditional mortgages. It means that lenders have less to gain by pushing these loans. Lastly, though loose, the credit requirements involved in getting a reverse mortgage may preclude many potential clients from qualifying.

Generally, new regulations make taking out a lump sum a more attractive option than it once was. As such, this means that Sell & Stay fits neatly into the hole that these changes have created in the market. They both allow homeowners to access a large chunk of their home equity without incurring too much damage. It would also allow homeowners with credit issues to tap their equity despite falling outside traditional qualifications.

Any time a new product is introduced, you can bet that there’s a customer base out there willing to take a chance on it, especially those customers who have already found that other products that fulfill the same need won’t work for them.

In the case of Sell and Stay, the product fills a need in the market in a new and revolutionary way. The unique parameters of this program, like how it can get customers out from under their mortgage while they continue living in their home and give them access to a large chunk of their home equity, make it especially attractive to even consumers who weren’t necessarily looking at this type of loan product as the answer to their financial problems.

Lending Companies Must Stay Current

If stagnation equals death for a company, it only makes sense that companies look forward and aim towards the revolutionary rather than sticking to the sheltered shoals of current offerings. Companies are always on the lookout for new products. In the lending world, new products, products that are truly different, are few, far and in between. They simply don’t come about every day. It’s important that lending companies take the opportunities to partner with companies offering alternative lending products as they come.

Sell and Stay is a Handy New Tool

A partnership with us on our new Sell and  Stay program offers brokers that useful new tool they’ve been looking for to expand their business, grow their client base, and continue turning a profit

Tom Burchnell
Product Marketing Director

Tom Burchnell, Director of Digital Product Marketing for EasyKnock, holds an MBA & BBA in Marketing from University of Georgia and has 6 years of experience in real estate and finance. In his previous work, he spent time working with one of the largest direct lenders in the SouthEast. 

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