Putta brings 25 years of leadership experience in innovative technologies to the pioneering residential sale-leaseback company

Today, Ribbon announced the hiring of Balaram Putta as the company’s chief technology officer (CTO). Putta brings 25 years of experience in technology leadership to his role at Ribbon, where he will focus on further accelerating growth by enhancing the platform to serve more customers and meet the demands of Ribbon’s business.

Throughout his career, Putta led technological development at multiple early stage fintech solution companies including BlueYield, which was acquired by Ally Bank. He joins Ribbon from Pegasus Inc., where he served as CTO for more than ten years and grew the technology team from two team members to 120.

On Ribbon’s executive team, Putta will be integral to the company’s growth and further promoting its mission to serve American homeowners. In his role, Putta will also collaborate with Ribbon’s trusted partners and other industry leaders to drive innovation and create the next generation of products.

"Ribbon is an innovator in the industry, and I am thrilled to spearhead platform development to accelerate momentum and serve even more homeowners,” said Balaram Putta, CTO of Ribbon. “We have a unique opportunity to not only digitize processing, but also to further apply machine learning and decisioning logic to deliver a hyper-personalized experience for our customers. I look forward to executing on our vision and driving the company forward in a meaningful way.”

Putta has demonstrated expertise in building teams from the ground up, leading strategic direction and executing long-term technology vision. He has a long history of success as he has also led five companies through successful exits, and built a world class SaaS platform.

"Balaram’s experience is invaluable as we take Ribbon’s platform and product suite to the next level,” said Jarred Kessler, CEO and founder of Ribbon. “We are incredibly lucky to have him on the team. I’m excited to see his impact in the months to come as we build on the company’s success and make our platform even more responsive to our customers’ needs.”