Our Mission

Helping Homeowners Unlock Financial Freedom

Our residential sale-leaseback solutions help more people convert their home equity into cash, giving them a flexible, quick solution for their financial needs while staying in the homes they love.

At EasyKnock

our innovative residential sale-leaseback solutions are solving real problems for American homeowners.

Headquartered in New York City and founded in 2016, EasyKnock is a first-of-its-kind real estate technology company with over 100 employees nationwide working to help homeowners unlock their financial freedom.

While owning a home has long been accepted as a core component of the “American dream,” in today’s economic climate where debt continues to rise and homeownership costs are surging, this dream can seem more like a nightmare.

EasyKnock’s residential sale-leaseback programs were designed to provide liquidity, flexibility, and control to over 16% of Americans whose credit score makes them unable to access their home equity through conventional loans.1

With the acquisition of assets from Ribbon, Onder, and Balance Homes, EasyKnock is now able to provide more opportunities for buyers to land their dream home with cash-backed offers.

“Our customers have worked hard to build their equity, and with our sale-leaseback programs, we make accessing it easier than ever.”

Jarred Kessler
EasyKnock CEO & Founder

Driven by Our Values

Build to Empower

Create flexible, accessible solutions that help solve problems and improve lives.

Approach with Empathy

Above everything else, never stop advocating for the needs of our customers.

Doing the Right Things

Ensure that integrity, sincerity, and purposeful intention is at the core of everything we do.

Doing Things Right

Focus on outcomes, let data and insights guide the way, and once a decision is made, commit fully.

EasyKnock by the Numbers


Our Team members
live across 26+ states


Average rating
from thousands of customers2


EasyKnock Customers
live in 46 states


Customer Growth
between 2020 and 2021


EasyKnock was founded
in New York City


Team members
have joined EasyKnock


Our Journey

EasyKnock Founded

EasyKnock was founded by Jarred Kessler and Ben Black.

First Home Purchased

EasyKnock purchased its first home in the Sell & Stay program.

MoveAbility Launched

Series A raised to help support the launch of a new program, MoveAbility.

B2B Launched

Series B raised with a focus on strategic partnerships which allowed us to work directly with real estate agents, brokerages, and lenders.

Ongoing Product Exploration

Series C was raised to help us fund business expansion, continue to diversify our product suite, and grow our team.

Acquisition of Ribbon, Onder, and Balance Homes

Launch of RibbonCash (Jul), BuyBoost (Aug), and Transition (Nov).


Recent Awards & Recognition

Average Customer Review


Best Workplaces 2022

Inc. 500

Great Customer Service Award 2022

Best Company

Inman Best of Finance 2023


  1. Ulzheimer, J. (Jul 31, 2023), badcredit.org. "How Many Americans Have Bad Credit? (2023)"
  2. Rating as of July 2024 via TrustPilot.

    EasyKnock program parameters and requirements are subject to change without notice based on market conditions. These materials are promotional in nature and are not offered as advice and should not be relied on as such. EasyKnock, Inc. as well as its subsidiaries and affiliates (collectively “EasyKnock”) are not lenders and do not provide loans. The transactions described in these promotional materials are sale-leasebacks and involve the sale of the property to EasyKnock and subsequent lease of the property from EasyKnock. Some transactions include an Option Agreement. The ability to repurchase a property via the Option Agreement depends on the specific product and product offerings vary by state. Terms and conditions apply. EasyKnock sale-leaseback products are not available in CA, DE, MA, MD, ND, NY, SD, VT, WA, and select markets.